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Marketing ( libraries and information centres) December 2011 This pathfinder will be useful in finding information about Marketing ( libraries and information centres) which is “A series of actions to be undertaken by a company or organization to successfully interest potential customers or clients in a product or service and to persuade them to buy or use it. Often based on market research, such a plan is specifically designed to systematically implement a set of goals known as a marketing stra
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  Marketing ( libraries and information centres) December 2011This pathfinder will be useful in finding information aboutMarketing ( libraries and information centres) which is “ A seriesof actions to be undertaken by a company or organization tosuccessfully interest potential customers or clients in a product orservice and to persuade them to buy or use it. Often based on market research , such a plan is specifically designed tosystematically implement a set of goals known as a marketingstrategy , throughpromotion,outreach,etc. Originally developed for the commercial sector, marketing plans are used primarily byspecial librariesandpublic libraries,especially those using the bookstore model .” (ODLIS).For an introduction to the topic, see:    Marketing and the library  Ford, Gary T.New York : Haworth Press, 1984    Z716.3 WEI   1999   Marketing/planning library andinformation services   2nd ed.  Weingand, Darlene E.Englewood, Colo. : Libraries Unlimited, 1999.    Main Title The information broker's handbook / SueRugge, Alfred Glossbrenner Imprint New York : McGraw-Hill, 1997     Marketing fundamentals. Volume 1 / Dr. Bronis Verhage Imprint Netherlands : Wolters-Noordhoff/Houten, c2007     Armstrong, Gary Main Title Marketing : an introducton : Gary Armstrong, Philip Kotler Imprint Upper Saddle River, NJ : Prentice Hall, 2000  Key Resources at a Glance:    Key Entry -- Annotated    Key Entry -- Annotated    Key Entry -- Annotated Reference Background    Reference guides / Authoritative texts    Encyclopedias / Dictionaries Search Terms (Use for computer searches)    library    library marketing    libraries marketing    marketing    library promotion    Library planning Subject Headings (Use in card catalogs and print indexes)    libraries    marketing Call Number    021.7   (Dewey Decimal)    028.7    658.8 (Dewey Decimal)    Z678    Z716.3 Indexes and Abstracts    EBSCOhost    First Search    Reader’s Guide to Periodical Literature Library catalogs    Your local library catalog    SILO - State-wide catalog    World Cat - World-wideCatalog   Search Aids     Bibliographies Resources Books    How to market your library service effectively  , by Helen Coote, 1994      Library management and marketing in a multicultural world : Proceedings of the 2006 IFLAManagement and Marketing Section's Conference , Shanghai, 16-17 August, 2006 , edited by James L. Mullins, 2007      Fee-based services in library and information centres, Sylvia P. E Webb and Jules Winterton,2003      Going places with youth outreach : smart marketing strategies for your library, by Angela B.Pfeil, 2005      Learning to lead and manage information library instruction, by Esther S. Grassian & Joan R.Kaplowitz, 2005      Blueprint for your library marketing plan : a guide to help you survive and thrive, by PatriciaH. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller, 2006      The Small public library survival guide : thriving on less, by Herbert B. Landau, 2008      Microblogging and lifestreaming in libraries / Robin M. Hastings, 2010      (PNM)      Call Number (LC) Z716.3 F535 Title Blueprint for your library marketing plan : a guide to help yousurvive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. Author Fisher, Patricia H. Publisher Chicago : American Library Association, 2006.      Management, marketing and promotion of library services : based on statistics, analyses andevaluation  Flaten, Trine Kolderup. Publisher K.G. Saur2006.    Z716.3 ALM   2007   Crash course in marketing for libraries  Alman, Susan Webreck.Westport, Conn. : Libraries Unlimited, 2007.      Bite-sized marketing : realistic solutions for the overworked librarian  Dowd, Nancy, 1956- Publisher: Facet Pub., 2010    Journals    Journal title in italics Magazine Articles    Article Title, by Author. Magazine Name in italics (Date of magazine issue)   e-Magazines-   Marketing Reference on a Dime: Report from the RUSA President’s Program   Submitted by John Chrastka on Sun, 06/26/2011 - 14:24 Ed Garcia, Information Access Librarian, Cranston (R.I.) Public Library  American libraries (magazines title)- magazani of ALA Free Frontline Advocacy webinar to teach library staff how to promote the value of libraries everydayFor Immediate ReleaseTue, 10/12/2010 - 15:45Contact: AnonymousOffice for Library Advocacy (OLA) MagazinesACRL; Association of College & Research Libraries; Commits to MillennialsDiMaria, Frank  . The Hispanic Outlook in Higher Education16. 7 (Jan 9, 2006): 11. http://search.proquest.com/docview/219292934?accountid=42518  Exploring the Connection between Marketing Knowledge and Behavior ofLibrary and Information Science Professionals Singh, Rajesh. Library Leadership & Management23. 3 (Summer 2009): 113-121. http://search.proquest.com/docview/216636296?accountid=42518 iPod, You-pod, We-pod: Podcasting and Marketing Library Services Lee, Deborah . Library Leadership & Management20. 4 (Fall 2006): 206. http://search.proquest.com/docview/216643396?accountid=42518 Computers in Libraries (S14)March 2010ProQuest: Libraries to Put Marketing Into High Gear BYLINE: Baumann, Michael SECTION: NEW DESK: NEWS; Pg. 42 Vol. 30 No. 2 ISSN: 1041-7915 LENGTH: 330 wordsComputers in Libraries (S15)September 2010taking the Social Web to the Next Level BYLINE: Breeding, Marshall SECTION: THE SYSTEM LIBRARIAN; Pg. 28 Vol. 30 No. 7 ISSN: 1041-7915 LENGTH: 2311 words LOAD-DATE: September 8, 2010 LANGUAGE: ENGLISH ACC-NO: 15681 DOCUMENT-TYPE: Commentary PUBLICATION-TYPE: Magazine    Web Pages and Web Portals    Web page titleWeb page address [do not include http://]  Marketing the Libraryhttp://www.olc.org/marketing/     Special Libraries Association   http://www.sla.org/content/Shop/Information/infoonline/2002/nov02/whatsmarket.cfmWeb page address [do not include http://] Organizations and Special Collections    Name of organizationURL or (location); phone number Multimedia Resources    Title, (Publisher, Date) [format]    Library Marketing Toolkitshttp://www.proquest.com/en-US/utilities/toolkits/default.shtml     Library Literacy Marketing Toolkithttp://www.libraryliteracy.org/staff/toolkit/index.html Research PapersMarketing Library and Information Services The Strengths and Weaknesses of a MarketingApproach (S1)Type: Research paperAuthor(s): Christine OldmanSource: European Journal of Marketing Volume: 11 Issue: 6 1977 Digital library research 1997-2007: Organisational and people issues (S2)Type: Literature review
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