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Marketing of Banking Services

MARKETING OF BANKING SERVICES. 1.Introduction. Bank Marketing. Why Bank Marketing. Features oI Bank Marketing. Services. Characteristics oI Services. DiIIerence between Product and Services. 2. Marketing. Features. Marketing oI Tools and Techniques. Marketing Mix in Banking. Growth oI Service Market. Marketing Approach in Banks. 3. JustiIication Ior Marketing the Banking Services. SatisIaction oI Customer Needs. Bank Marketing in
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  #%$#'$  3974/:.943   ,3,7093  ,3,7093  0,9:70841,3,7093  $07;.08  ,7,.90789.841$07;.08  110703.0-09003!74/:.9,3/$07;.08  ,7093  0,9:708  ,709341%448,3/%0.36:08  ,70933,33  74941$07;.0,709  ,70935574,.3,38  :891.,943147,709390,33$07;.08  $,981,.94341:89420700/8  ,3,70933903/,3!07850.9;0  79.08  $:22,7   43.:843  $,207497,  ,709350784394:9,/06:,902,709388/089748,083890,/413.70,839,70934113,3.,574/:.98300/3494380388-:9,/06:,90340/0,-4:9-,3347/,8444/8,08507843706:707984198805489;0,999:/044/.422:3.,94309. 493,550383,.425,3:3088,574/:.947807;.08884/;07930808.489    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