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Google Tools for Competitive and Marketing Intelligence (March)

Open source and free tools available trough the internet are becoming popular nowadays. More and more people are getting familiar about the benefit of these tools. There is a significant increase of open source tools that make information available to a large number of professionals. Google, like other leading internet companies, is offering a very large number of free tools? However, how do information users? act with Google tools? In other words… Are Information users aware of all theses tools and sources? How are these tools utilized by Information users? Which are the most useful with respect to Information Users? These 3 questions motivated us to develop a survey with the aim of understanding more about this topic. From April to June 2011 we launched a survey with the objective of understanding how 24 free Google tools were used by information users. The study involved 466 professionals worldwide. The updated version (March 2012) can be downloaded from the following link.
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  March, 2012 Google Tools for Competitive Intelligence Insights from a Survey by: Updated VersionMarch 2012  March2012 © Miniera SL –www.miniera.esPage 2 Introduction and Objectives Open source and free tools available trough the internet are becoming popular nowadays. Moreand more people are getting familiar about the benefit of these tools. There is a significantincrease of open source tools that make information available toa large number of professionals.Google, like other leading internet companies, is offering a very large number of free tools.However, how do information usersact with Google tools? In other words…  Are Information users aware of all theses tools and sources?  How are these tools utilized by Information users?  Which are the most useful with respect to Information Users?  These 3 questions motivated us to develop a survey with the aim of understanding more aboutthis topic. () see for instance:http://www.google.com/intl/en/options/() We consider information user those practitioners and other professionals that utilizesinformation for their job and make better decisions. They can beend user or information providers as for instance consultants or competitive intelligencepractitioners.  March2012 © Miniera SL –www.miniera.esPage 3 Executive Summary ãFrom April to June 2011 we launched a survey with the objective of understanding how 24free Google tools were used by information users.ãThe survey (an on-line questionnaire) obtained 466 answers from a variety of companiesworld-wide.ãInformation users adopt mostly Google search engine for satisfying their needs. Indeed theGoogle search engine is the most important tool and is utilized as an information source. The results also show that information users concentrate their efforts on only a few tools.ãAlthough Information users are aware of a great number of Googletools, there are asignificant number of tools that have not been discovered yet. Other tools are simply notused at the time. ()You can access to the survey trough the following link:http://www.surveymonkey.com/s/LNDTPDF.  March2012 © Miniera SL –www.miniera.esPage 4 Demographic Information: Country/Region Respondents were mostly form West Europe (41.3%). The second largest group wereform Latin America (24.2%) and North America (21.1%). Thefollowing graph will showmore details of the regions.
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